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Powered by ADPListRethinking Google’s New Authentication Page
2024 • Conceptual project • UX/UI Design
Overview
Google came out with its newly redesigned sign-in page back in 2024, and a considerable number of people were discussing it negatively online across various platforms. I decided to seize the opportunity and undertake a complete redesign of the page, sharing my thoughts and insights on the new design in a video format. I uploaded the content on TikTok, and the results I observed were truly fascinating and sparked quite a conversation.
Old Design
New Design
Problem
😡 Negative sentiment from the public
The new Google Sign-Up/In page has received a significant amount of negative feedback from users. Many find the design to be cluttered, making it difficult to navigate through the required fields. Overall, the new Sign-Up/In page doesn't instill confidence in its usability, and these concerns seem to outweigh any potential benefits it may offer.
Design Process
My goal was to create a sign-in page that is both user-friendly and visually appealing
I conducted a design audit of the new design and layout and identified several design patterns that make the design appear unfamiliar and awkward. I identified these issues and propose a new design to enhance readability and ensure that it follows Jakob's law.
Testing
Gathering feedback from my TikTok audience
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I posted the redesign on TikTok, and it gained quite good traction. Many people commented that they find it hard to navigate the new design, but they also provided feedback that the redesign feels like the old design. The feedback varied, but I was really happy that the design can spark people's emotions and start a conversation that can lead to better product improvements.
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